Digital Sales for Nintendo are Growing Rapidly

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For those of you who watched the Nintendo Direct earlier today, you may have picked up on the fact that each and every title announced will launch in both retail and eShop venues at the same time. Nintendo of America President Reggie Fils-Aime stated, “We started this technological change last year, and since then its been starting to pay off tremendously. We have 15 Nintendo-published titles available, both physically and digitally [on the 3DS]. So far in 2013, of those 15 available in this format, 11 percent of sales have come through full digital downloads of those games. Certain titles have done even better digitally: Fire Emblem: Awakening digitally sold a third of its 240,000 units to date. Game sales for the handheld system are up 55 percent from last year across retail and online, with more than 20 million titles purchased since the system’s launch in early 2011.”

Fils-Aime also mentioned that the rate of 3DS releases are “going to be dramatically ramped up” over the next nine months. I would say this is a good time for Nintendo profit wise, with both a leading handheld device and a home console spewing money the right way thanks to digital purchases.

In my opinion, Nintendo has the advantage to become king of 2013 by gaining plenty of ground in the crucial months leading up to this Holiday season. The question is, will they succeed in besting Microsoft and Sony’s next gen consoles this fall? We shall see. For more news on Nintendo, the Wii U and 3DS, stay tuned to GamersXtreme, and as always, “Game On!”

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