In the recent wake of Nintendo and Microsoft’s price cuts on their respective gaming systems, I must bring up a point I feel strongly about and that is the status of Sony. Since the release of the new ultra slim PS3, I was shocked to learn that older model PS3′s would not receive a price cut. There were two new models released, and because of that, I, as well as many others, were sure that the older PS3 models would have seen a price reduction sometime before or during the holiday season. As of now, there has still been no indication or rumor of price cuts heading anywhere near the PS3 or Vita. Back in June, Sony announced that the PS Vita would receive two particular holiday bundles, one for ACIII: Liberation, the other for COD:BO Declassified. They feel that by offering a bundle, that it justifies the price point more effectively than simply doing a price cut on their new console. In my opinion, most consumers will run to the shelves faster seeing price drops rather than bundles being created.
Now, starting just this week, Sony’s two competitors have both announced price drops for their current gen systems. Nintendo announced today their flashy new bundle, and earlier this week Microsoft announced their $50 price cut on all models of the Xbox 360. Sony can have a great marketing advantage here, having both a handheld and home console gives great opportunity for bundle pricing. For instance, a price cut of $50 to the original slim PS3 bundled with a $20-$50 cut off the Vita and consumers will be drawn to picking up both possibly. If consumers cannot purchase both, there is a severely high chance of at least one system being purchased. Whether the handheld or home console, Sony would still profit. It truly is a win-win for Sony. We are now coming into the holiday season during what is still a tough recession. My opinion is consumers need to feel they are saving money but yet still being offered something valuable and exciting. A brand new PS3 and Vita bundled together or separate, but with a reduction in price, gives that appeal and motivation to buy.
Well that is my feelings on the current status of marketing strategies for this fall season. My hope is that Sony will streamline like Microsoft and Nintendo have just done, and create an affordable price point for their two systems this holiday season. For more news on this or any other topic, be sure to keep it locked onto Gamers Xtreme, and as always, “Game On!”